formulate | the future of haircare

by - Tuesday, July 10, 2018

I am being gifted a set of Formulate customized shampoo and conditioner in exchange for my honest review, but all thoughts and opinions expressed are my own. Thank you for supporting the brands that support Mads Maybe!

We interrupt the regularly scheduled postings {about my Alaska trip!} to bring you a special collaboration with a fun new haircare brand: Formulate! Today is actually Formulate's launch date — it's a brand new company and you're going to be one of the first to hear about it and, hopefully, one of the first to try it out! 

What is Formulate?

Formulate is a haircare company that sells customized shampoo and conditioner. By customized I mean, they look at a variety of factors that affect your hair and the care that it requires based on answers you provide in a survey. Once they know about your hair and its environment, they produce a shampoo and conditioner set that's made specifically for you and is designed to help your hair be the best it can be! You can watch the short video below to see exactly how the company works.




Why am I excited for Formulate?

Formulate's really cool content manager reached out to me a few weeks ago asking me to be a Beta user of their haircare products. I will be one of the very first people to use their customized shampoo and conditioner that are just now in production this month. Of course, I'm going to be posting a full review and details about my experience within the next few months and I can't wait to share all of that here!

Personally, I've had a pretty difficult time finding a shampoo and conditioner that works well for me, especially since I started coloring my hair. My hair tends to get oily quickly and I've had a hard time finding a shampoo that's both sulfate-free to protect my color and effective for washing my hair. I've tried out countless bottles only to find that it's just not working for me. I'm so excited that Formulate has the potential to change that process for everyone and eliminate some of the waste on our planet by taking away that experimental portion of haircare shopping. 

I had so much fun going through the hair wizard survey to provide information about my hair and I'm looking forward to receiving my custom shampoo and conditioner based on my results! I'm sure you're wondering what kind of questions are asked in this survey so I have a video below that allows you to go through the survey with me!


How can you get involved?

{GIVEAWAY CLOSED} I know this is the moment you've been patiently waiting for — the giveaway! I've teamed up with Formulate to give away a customized set of shampoo and conditioner to one lucky reader! Click here and select ENTER MY GIVEAWAY to put your name in the running! A winner will be selected in two weeks.

If you can't wait to find out the results of the giveaway, send me a message and I'll send over an invite code that allows you to submit an order and be one of the first users of Formulate haircare! The company is limiting ordering as they scale production, so don't hesitate to reach out because these codes are exclusive and in short supply.

What's next?

You can follow Formulate on Instagram, Twitter, Facebook, and Pinterest to find out more information and receive updates. Be sure to enter my giveaway and reach out for an invite code if you're interested. Finally, look for my post detailing my results and my experience with Formulate in a few months. If you have any questions, do not hesitate to ask! 

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